R&CO®
Services05 groups

What weactually do.

Five ways to work with us. Most campaigns use several, and the studio runs them under one point of view rather than handing you between suppliers.

  1. 01

    Campaign strategy

    The thesis a campaign stands on: positioning, the audience truth behind it, and the commercial objective it has to move.

    IncludesDiscovery, audience and market read, positioning line, campaign platform, measurement plan.

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  2. 02

    Creative direction

    One visual world, held from the first mood frame to the final grade, so everything that ships looks like it came from the same place.

    IncludesArt direction, mood and reference, typography and colour, shot direction, grade and final sign-off.

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  3. 03

    Photo and video production

    In-house direction, cinematography and stills. Casting, location, styling, crew and post, run end to end from Nairobi.

    IncludesPre-production, casting, locations, styling, crew, direction, edit, sound and colour.

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  4. 04

    Content systems

    The set of assets a season actually needs, cut for film, print, retail and social, and built so the next campaign can reuse the system.

    IncludesAsset matrix, formats and crops per channel, naming and handover, reusable templates.

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  5. 05

    Brand partnerships and experiences

    Artists, musicians and communities brought in as collaborators rather than props, and the events and activations built around them.

    IncludesPartner sourcing, negotiation, creative integration, production and on-the-day delivery.

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