A full-season campaign for LC Waikiki, shot across four lifestyle environments in and around Nairobi: a family home in Lavington, a rooftop in Westlands, a playground on the edge of Karen, and a street corner that gave us more than the schedule allowed for.
Concept, creative direction, casting, location, styling, photography, cinematography, production, music and post were all handled in house. Nothing was sent abroad to be finished. That matters more than it sounds: a campaign graded in another timezone tends to come back looking like somewhere else.
The families were cast before a single garment was chosen. It is slower, and it is the reason the children in the final films look like they belong to the adults standing beside them.
Eleven films and twenty photographs, delivered across retail, social and out of home.
